Certainly, not to the ones who existed thousands of years back and hunted for food. Being social was a way of life back then. People lived in big groups and hunted together. They talked, communicated, expressed, even when no language existed.
Times changed... and so did the way humans socialize. We learnt how to speak, but forgot how to communicate. We learnt how to grow food, but forgot how to share. We learnt how to live, but forgot how to live SOCIALLY.
Scenarios changed. From hunting society we became agrarian society and further to an industrial one. Suddenly people stopped talking, neighbors were just another set of people living next door, and partners forgot to communicate. We have entered an era where being social is a whole new thing.